Page Comparison

...

This is how you create a social campaign on Facebook /and Instagram directly from the platform.

1. Select New Campaign.

...

• Clicks
  Image, Video creatives

• Likes
  Image, Video creatives (same as imagefor Clicks)

• Video
  Video creatives

• Reach
  Image, Video creatives

...

Once your creative has been approved your ad will be shown on Facebook/Instagram.

Social campaigns on your dashboard

You will see all your social campaigns under Dashboard > Social.

The statistics for social campaigns are slightly different than display campaigns. In addition to Impressions, Clicks and CTR, you will see Objective and Actions. Actions are for most part Likes.

...