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This is how you create a social campaign on Facebook /and Instagram directly from the platform.
1. Select New Campaign.
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Clicks
Image, Video creativesLikes
Image, Video creatives (same as imagefor Clicks)Video
Video creativesReach
Image, Video creatives
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Once your creative has been approved your ad will be shown on Facebook/Instagram.
Social campaigns on your dashboard
You will see all your social campaigns under Dashboard > Social.
The statistics for social campaigns are slightly different than display campaigns. In addition to Impressions, Clicks and CTR, you will see Objective and Actions.
Actions shows you the number of people who interacted with your ad. For each objective, this statistic is different, sometimes it's likes, sometimes it's video views, sometimes it's clicks.
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