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Welcome!

In this document

Welcome!

On this page you as an Advertiser can find information about
how you:(tick)

  • Sign up and manage your account.

(tick)

  • Create

advertising

  • campaigns.

(tick) Upload

  • Work with creatives.

(tick)

  • Check your campaigns' performances.

(tick)

  • Pay and get refunds.

(tick)

  • Run reports.

We are happy you are here and we aim to help you expand your business.

Best wishes from us.
The DanAds Self-serve Team

Support

If you run into some problems, we are here to help.

There is a Support form on the Landing Page and you can always send an email to support@danads.com directly.

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Table of Contents
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Glossary

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Glossary
Glossary
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Your Account

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Your Account
Your Account
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Confirmation email

Expand
titleYour confirmation email look similar to this:
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Set new password email

Expand
titleThe Set new password email look similar to this:
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Email notifications

When using the platform, you will receive notifications by email for important events and matters that needs your attention. This includes Sign-up, reset password, create orders, creatives approval, under-delivery, platform updates, etc.

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Manage your account
Manage your account
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Dashboard sectionDashboard sectionfor Advertiser
Dashboard for Advertiser
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Performance and Statistics
Performance and Statistics
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Campaigns

You Depending on your setup you can create different types of campaigns on the platform.

  • Digital

  • PrintMobile

  • Video

  • SocialCustom Radio

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Create

a digital campaign

You create campaigns in the

Campaign
Wizard. To move forward in the wizard, click Next.
Between each step the Platform is checking if the impressions are available.

Select

Create Campaign

.
Info

To learn more of Targeting, Demographics and other ways to optimize your campaign, please check… (LINK) (TBD)

Impressions and availability

The platform is checking availability continuously.

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You will be notified if there is limited availability.

Tip

Campaigns are stored automatically at the Budget and Targeting steps in the wizard.
New campaigns are stored as DRAFT.

Payment

You can pay for a campaign either with a Card or by Invoice.

If you wish to pay by invoice please contact the Publisher. Card payments are enabled by default.

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  • Select Media Channel Web.

  • Select Placement.
    The Placements that are shown first are Recommended.

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  • If you scroll down you can see all available placements.

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  • You can preview an ad-slots (TBD) by clicking on a size in the side panel.

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  • Set Budget / Impressions.

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    You can switch between setting budget in money or impressions.

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  • You can set Age and Gender targeting if you want to.

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  • You can add Time targeting if you want your ad to be shown only on specific days of the week, and specific times during the day.

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  • Select Browser type and Language (optional).

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  • You can select Device category and Operating system if you like.

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  • Select Geographic location, if you want your ad to only be shown to audience viewing you ad from specific locations.

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  • You can now + Add New Creative or skip this step and Add Creative later.

  • Review your campaign.

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  • When you are done you can either Save and pay later or Checkout.

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    Payments and Checkout
    Payments and Checkout
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    Pause/Restart a campaign

    You can pause a campaign and you can pause creatives.
    Pausing a campaign means all creatives under that campaign will be paused.

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    Creatives

    Creative types

    You can upload or design a creative. You can have multiple creatives on one Campaign.
    A creative can be one of these types:

    • An image

    • Native Ad

    • Video

    • Third party tag

    Image upload

    1. Click New creative.

    2. Select a file on your computer or drag an image to the Upload or Drop image here.

    3. The image must fit the image dimensions / proportions for the selected Size.

    4. You can adjust the image via the Crop Tool.
      TODO: Screenshot

    5. Give the Creative a Name.

    6. Enter Destination URL.

    7. Enter Call to action.

    8. Enter Body text.

    9. Enter third-party tracking (optional)

    10. Click Done.

    Tip

    TIP: By adding a creative to all of the available Sizes, your campaign has a higher chance of reaching it’s goal.

    Native Ad

    TODO: Screenshot

    1. Click New creative.

    2. Select Native Format

    3. For each image in the Native Format, select a file on your computer or drag an image to the Upload or Drop image here.

    4. The image must fit the image dimensions / proportions for the selected Size.

    5. You can adjust the images via the Crop Tool.
      TODO: Screenshot

    6. Give the Creative a Name.

    7. Enter Destination URL.

    8. Enter Call to action.

    9. Enter Body text.

    10. Enter third-party tracking (optional)

    11. Click Done.

    Video

    TODO: Screenshot

    1. Click New creative.

    2. Select Video

    3. Follow the instructions (TBD)

    Third Party Tag

    (TBD)

    Reports

    You can export information in Excel format. You decide if you want either a one-time report for download, or as a scheduled report which is sent to your email address regularly.

    You reach the report functionality after login via the Report icon on the Dashboard.

    Create a report

    1. Click New Report.

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    2. Select Campaigns or Payments.

    3. Enter a Report name.

    4. Select either:

      1. One-time report

      2. Scheduled report

    One-time report

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    1. Set Time Period.
      Date period for which you want to export data.

    2. Select Export options.
      - Direct download - you will be able to download the report directly.
      - Send by email - the report will be sent to you as an attachment.

    3. Click Save.

    4. The new report show status

      Status
      titleGENERATING
      until it is ready.

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    5. You can download the report when status is

      Status
      colourGreen
      titleCOMPLETED
      .

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    Scheduled report

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    1. Select Time Period.

    2. Select Frequency.

    3. Click Save.

    4. Your new scheduled report will regularly be sent to the email address on your account in the Platform,

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    Creatives
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    Creatives - Upload an Image Ad
    Creatives - Upload an Image Ad
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    Creatives - Build your ad
    Creatives - Build your ad
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    Creatives - Third party script
    Creatives - Third party script
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    Creatives - Video
    Creatives - Video

    Reports

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    Reports
    Reports
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