Glossary

Here you will find terms and terminology used in the Platform.

Platform term	Definition
Account	An account is the name and password used to login. Name and password is administrated by each user. There are two types of user accounts, Direct Advertiser account and Agency accounts.
Ad	An advertisement is the promotion of a Product, brand or service to viewers. The goal of an ad is to attract interest, engagement and sales.
Ad-slot	The space on a web page where an ad loads. A web page or app can contain one or several Ad-slots. An ad-slot has one or several preset Sizes.
Add-on price	An add-on price can be added for the Targeting options you select. You can identify which options have an added price through a green icon or a dollar sign icon (depending on the Platform version) located next to the Targeting feature.
Advertiser	Advertisers are users who have access to The Platform and can book Campaigns. Direct Advertisers create Campaigns for oneself.
Agency	Agency is a company who creates Campaigns on behalf of their Clients.
Agency Client	Advertisers linked to an Agency. Clients are administrated by the Agency. Clients are not users of the platform.
Agency Commission	Percentage of revenue given to Agencies. Commission levels are set in the platform by the Publisher.
Amount	There are two Amounts in the platform: Budgeted Amount The amount an Advertiser enters when creating a Campaign. The amount is entered in either monetary amount or Impressions. Delivered Amount Delivered amount for digital Campaigns are calculated from delivered Impressions, Price Model and Price.
Audience	Your audience are the users who see and interact with your ads. Audience Targeting is a technique you can use to target specific audiences by the user's demographics, past behaviors, interests, income and preferences.
Budget	Maximum amount you as the Advertiser wants to spend on a Campaign. Budget is entered in monetary amount in your selected currency or entered in impressions or clicks.
Budget model	Pre-pay and Subscription are Budget models.
Campaign	An advertising Campaign. A Campaign has a Budget, Start date, Targeting and one or several Creatives. A Campaign’s Type, Placement and Targeting decides where and to whom the advertisement will be shown.
Campaign Type	The type of media where the Campaign will run. For example Digital Ad, Radio Spot, TV Spot, Print Ad, Social Post, In App, Video, etc.
Click	When someone clicks your ad.
CPC	Cost-Per-Click
CPD	Cost-Per-Day
CPM	Cost per thousand, (Cost-Per-Mille), a term for the price of 1,000 ad impressions. If an ad placement on a website has a price $2.00 CPM, it means an Advertiser will pay $2.00 for every 1,000 ad impressions.
CTR	Click Through Rate. Number of times your ad has been clicked divided by the number of times the ad has been shown. For example, the ad was shown 10000 times, and clicked 45 times: 45/10000 = 0.45 % CTR.
Creative	The ad shown. It can be a static image, a combination of images and text or a video. Image, Native Ads, Video, Radio Spot, Social post ads and Third Party Script are some examples of Creatives.
Destination URL	Most Creatives shown on digital media has a Destination URL. The page which is opened when someone clicks your ad.
Geographical Targeting	Also now as Geo-Targeting, lets you target your ads to audiences located in specific geographical locations. Create Campaign > Geographical Targeting
Impression Budget	Based on Budget and Price. How many impressions which are expected to deliver for a Campaign.
Impressions	Number of times an ad has been delivered on any device.
KPI	Key Performance Indicators, how the Campaign performance is measured. For example CTR.
Landing page	The first page of the platform. Describes the platform. Shown to all visitors before login and sign-up.
Native Ads	Ads that match the look, feel and function of the media format in which they appear. Native ads are often a combination of text and images.
Notifications	Automatic email notifications sent from the platform.
Placement	The ad-slots where ads will be shown. A placement is most often defined with a Size, a Price, audience Targeting and delivery options.
Pre-pay	Pre-pay is to settle payment for a Campaign before the Campaign has started. The payment can be settled either with a direct card payment at checkout, or as an invoice payment handled outside of the platform.
Price	Price in selected Price Model, set on Product level.
Price Model	When you purchase a Campaign you see the price given in one of several price models. The price model is related to the goal of your Campaign. Prices are calculated using these price models: CPM (Cost-Per-Mille) Price per 1000 impressions. Select this when you want to reach as many as possible. As you are creating your Campaign the availability is checked continuously. You pay for delivered impressions. CPC (Cost-Per-Click) Price per click. CPD (Cost-Per-Day) You buy all or a percentage of the available impressions for a limited time, usually a couple of days.
Product	Preset combinations of Placement, Campaign type, Price, Targeting and available Creatives.
Product filters	When you create a Campaign you are guided through options such as Price models, Ad types, Campaign goals and Placements. Your selections serves as filters to select the right Product for the Campaign you are creating.
Promo code	A promo code is a code you enter to get a discount. On checkout it gives you a discount on the current Order.
Publisher	The Publisher who is licensed to use the platform for delivering ad Campaigns and promotions on their ad network(s).
reCAPTCHA	A method to determine whether the visitor is human or not, for example a robot. When you sign-up to a platform, the CAPTCHA will give you one or more of the following three experiences: No interruption if a low “risk score” is returned. If a risk score is triggered, an “I’m not a robot” checkbox If a higher risk score is triggered, images where the visitor is advised to mark all images that follow a common theme.
Size	Width x height dimensions for an Ad-slot. For digital Campaigns, the ad-slot is measured in pixels. For print Campaigns sizes are measured in mm or inches.
Targeting	Targeting is an online advertisement technique that refers to the targeted placement of ads. The platform can deliver tailor-made ads based on the user's demographics, past behaviors and preferences. By using Targeting, you can unlock these features and increase visibility and user interaction with your ad.
The Platform	The platform you use to create, pay, monitor and administrate your Campaigns.
Third Party Script	A technique to serve your ad from other ad management systems.

Your account

When you Sign up, an account with your name, email address and related information is created in the Platform. You and the Platform’s administrators can manage your account. Only you can change your password.

Sign up

Your can either sign-up as an Advertiser or an Agency.

• If you are an Advertiser you will create campaign on your own behalf, boosting your own business.

• As an Agency you are able to create campaigns on your client’s behalf.

1. On the Landing Page click Create Account
   

   

2. Select the Account Type that fits your business.

3. Enter required information:

   • Full Name

   • Company Email Address

   • Company Name

   • Country

   • Default Currency

4. Accept to Terms and Conditions, Cookie Policy and Privacy Policy.

5. Press Register

6. After signing up you will receive a confirmation email with a link to set your password.

   The Set password link in the email expires after 24 hours.

7. Click Set password in the email.

8. You are forwarded to a form asking you to create your password.
   TODO: Screenshot

9. Enter the same password in both boxes and click Set password.
   TODO: Screenshot
   The password should include: (TBD)

   • A minimum of 8 characters

10. After pressing Submit, a reCAPTCHA validation is done to make sure you are not a robot.
    If validation is required a window is opened on top of the Sign up page where you need to validate.

Confirmation email

 Your confirmation email look similar to this:

Log In

If you have an active account you are able to login.

1. Enter you Email Address

2. Enter your Password

3. Press Submit

Login error

Forgot password

Fact of life, sometimes you forget your password. No worries, if you forget your password you can re-set it.

1. In the login page, select Forgot Password.
   

   

2. Enter you Email Address.

3. Click Submit.

4. You will receive an email with a link to Set new password.

5. In the email, click Set new password.
   You will be redirected to the platform:
   TODO: Screenshot

6. Enter your new password.

7. Click Reset password.

TODO: Screenshot

You are logged in and redirected to the Dashboard.

Set new password email

 The Set new password email look similar to this:

Session logout

If you have been inactive for a period of time, you are automatically logged out. This is for security reasons and protects your account for the case where you have left your browser open and leave your computer.

After you press Submit, the platform will try to redirect you to the page from where you were logged out.

In case you where logged out from a page in the Campaign Wizard, you can find your campaign on the Dashboard.

Manage your account

You can manage your details and account information under your Account icon > Profile.

You will find your billing details and stored payment methods under Billing Details.

Edit billing information

To edit your billing information select Billing details > Edit.

New payment card

To add a new card select Billing details > + Add card.

Remove card

To remove a card, click the Trash icon.

Dashboard

The Dashboard is the first page after login.

On this page you see your current campaigns, campaigns starting soon, status and performance.

Campaigns list

In the campaign list you can search, filter and sort your campaigns.

Statistics and Performance

When your campaign is running, your ad is shown to the targeted audiences.

Statistics on how many times your ad is shown, together with clicks, views, CTR. are collected continuously and stored together with your campaign and creatives.

Campaigns

You can create different types of campaigns on the platform.

• Digital

• Print

• Social

• Radio

Create a Digital campaign

You create campaigns in the Campaign Wizard. To move forward in the wizard, click Next.
Between each step the Platform is checking if the impressions are available.

1. Select Create Campaign.
   

   

2. Select Media Channel Web.

3. Select Placement.
   The Placements that are shown first are Recommended.
   

   

4. If you scroll down you can see all available placements.
   

   

5. You can preview an ad-slots (TBD) by clicking on a size in the side panel.

   

6. Set Budget / Impressions.
   

   

   You can switch between setting budget in money or impressions.
   

   

7. You can set Age and Gender targeting if you want to.
   

   

8. You can add Time targeting if you want your ad to be shown only on specific days of the week, and specific times during the day.
   

   

9. Select Browser type and Language (optional).
   

   

10. You can select Device category and Operating system if you like.
    

    

11. Select Geographic location, if you want your ad to only be shown to audience viewing you ad from specific locations.
    

    

12. You can now + Add New Creative or skip this step and Add Creative later.

13. Review your campaign.
    

    

14. When you are done you can either Save and pay later or Checkout.

Impressions and availability

The platform is checking availability continuously.

You will be notified if there is limited availability.

Checkout

Pause/Restart a campaign

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Creatives

Creative types

You can upload or design a creative. You can have multiple creatives on one Campaign.
A creative can be one of three types:

• An image

• Native Ad

• Video

Image upload

1. Click New creative.

2. Select a file on your computer or drag an image to the Upload or Drop image here.

3. The image must fit the image dimensions / proportions for the selected Size.

4. You can adjust the image via the Crop Tool.
   TODO: Screenshot

5. Give the Creative a Name.

6. Enter Destination URL.

7. Enter Call to action.

8. Enter Body text.

9. Enter third-party tracking (optional)

10. Click Done.

Native Ad

TODO: Screenshot

1. Click New creative.

2. Select Native Format

3. For each image in the Native Format, select a file on your computer or drag an image to the Upload or Drop image here.

4. The image must fit the image dimensions / proportions for the selected Size.

5. You can adjust the images via the Crop Tool.
   TODO: Screenshot

6. Give the Creative a Name.

7. Enter Destination URL.

8. Enter Call to action.

9. Enter Body text.

10. Enter third-party tracking (optional)

11. Click Done.

Video

TODO: Screenshot

1. Click New creative.

2. Select Video

3. Follow the instructions (TBD)

Payments

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Reports

Reports are exports of information in Excel format.

You can export information either as a one-time report for download, or as a scheduled report which is sent to your email address regularly.

You reach the report functionality after login via the Report icon on the Dashboard.

Create a report

1. Click New Report.
   

   

2. Select Campaigns or Payments.

3. Enter a Report name.

4. Select either:

   1. One-time report

   2. Scheduled report

One-time report

1. Set Time Period.
   This are the dates between which the campaign was shown . (TBD)

2. Select Export options.
   - Direct download - you will be able to download the report directly.
   - Send by email - the report will be sent to you as an attachment.

3. Click Save.

4. The new report show status GENERATING until it is ready.
   

   

5. You can download the report when status is COMPLETED.
   

   

Scheduled report

1. Select Time Period.

2. Select Frequency.

3. Click Save.

4. Your new scheduled report will regularly be sent to the email address on your account in the Platform,