Create Campaign

You create campaigns in the Campaign Wizard.

Select Create Campaign.

1. You will see Step 1 in the Campaign Wizard.
   Depending on how the platform is setup you will see different options. In this example you can select between Web, Mobile and TV.
   

   

2. As you make your selections, new options are shown.

3. What you select will result in one or several products/placements which match the selections you made.
   First products shown are Recommended.
   

   

4. If you scroll down you can see all available products.

5. Select the product most relevant to you.
   Pay attention to the price description. which can be one of the following:

   1. Price per day
      You buy all (100%) or part of available ad impressions, for a limited number of days.
      This price model is CPD (Cost-Per-Day) and the % is also known as SOV (Share-of-Voice).
      

      

   2. Price per click
      You only pay when someone clicks on your ads. Price model is CPC (Cost-Per-Click).
      

      

   3. Price per 1000 impressions
      Buy impressions when you want to reach as many viewers as possible. Price model is CPM (Cost-Per-Mille).
      

      

6. When you select a product you can preview the available sizes/ad-slots in the side panel.

   

7. To move forward in the wizard, click Next.

Schedule and budget

Schedule and Budget is often step 2 in the campaign wizard. Remember, depending on the product you selected, your options for each step might be different.

Budget model - options for how you wish to pay.

If available you can choose between Pre-pay or Subscription.

Pre-pay

Pre-pay means you will pay for your campaign upfront (or by invoice).
An example: If you set your campaign budget to $900, you will pay $900 upfront. In case the campaign does not deliver impressions or clicks for $900, you will receive a refund. You only pay for what was actually delivered.

When you select Pre-pay you can set Start and End date.

Subscription

Subscription means you will pay for your campaign on a weekly schedule.
An example: When the campaign starts your card will be authorized the weekly budget. After seven days, the authorized amount is adjusted, and you pay for what was actually delivered. This cycle continues weekly until the end date or until you cancel your subscription.

For Subscription you set Start date and can choose between fixed or open End date.

Budget

Depending on the Price and Budget models you choose, the options for Budget will be different.

Budget for impression based campaigns (CPM):

You can switch between setting budget in money or impressions.

Budget for impression based campaigns (CPM) - Subscription budget model:

Budget for click based campaigns (CPC):

You can switch between setting budget in money or clicks.

For click campaigns, and you wish to pay for delivered clicks as a subscription, you set the daily budget only:

Budget for % (Share-of-Voice) based campaigns (CPD):

For campaigns where you buy a % of all available impressions, the number of days decides your budget. Here is an example of a CPD campaign with a price of $1,600 per day, running for two days.

Availability

If you have selected the pre-pay option, the platform is checking availability continuously. Between each step the Platform is checking if the impressions you are looking for are available. You will be notified if there is limited availability.

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Targeting options

Next step(s) when creating your campaigns is targeting. This is where you control where, when, to whom and how often your ads are shown. Remember, depending on the product you selected, your options for each step might be different.

After Schedule and Budget you click Next to get to the Targeting stepFor a more complete description of targeting check the Targeting section.

Add-on prices for targeting

Some targeting options might have additional costs. You can identify these by a green $-icon next to the targeting name. For example here where Gender targeting has an add-on price.

Age and Gender

If available you can set Age and Gender targeting.

Time scheduling

Under Time scheduling you can set specific schedules if want your ad to be shown only on specific days of the week, and specific times during those days.

For example, here is a campaign scheduled to run only on Friday afternoons and weekends in the morning:

Frequency capping

Frequency capping is a setting which objective is to limit the times your ad is shown to the same user.

Browser type and Browser Language

You can set Browser type and Language, both optional.

Device category and Operating system

If available, you can select Device category and Operating system, both optional.

Geography

Select Geography if you want your ad to be shown only to audiences viewing your ad from specific locations.

Creatives

After targeting you can add you creatives. Creatives are your actual ads which will be shown to your audience.
You can + Add New Creative directly or skip this step and Add Creative later.Read more about Creatives here

For a more complete description of creatives check the Creatives section.

Review - Final step!

Set a descriptive Campaign Name and review your campaign.

When you are done you can either Save and pay later or Checkout.

Impressions and availability

If you have selected the pre-pay option, the platform is checking availability continuously. You will be notified if there is limited availability.

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